Content marketing is a revolutionary marketing method that has changed how companies promote their products online. Content marketing is a huge part of inbound marketing, and as such is very different from conventional outbound marketing and advertising. Below are some of the important benefits of content marketing that have popularized its use.
The first and probably most important benefit of content marketing is the valuable information offered to customers as opposed to traditional advertising. It is common for customers to spend a long time familiarizing themselves with the educational information provided through a company’s blog.
Content marketing offers customers useful information that gets them ready to purchase a company’s products. Once a potential customer gets adequate information which they feel allows them to make an informed decision they can comfortably purchase a company’s products with the confidence that it will serve the intended purpose.
Content marketing can reach multiple people through sharing. Ads are only seen by the targeted audience while blog posts or videos can be shared multiple times creating a butterfly effect where the audience is multiplied over and over again. This increases the business’ exposure.
Having blog posts under content marketing increases the number of pages that can be indexed by search engines. These pages provide an SEO value since you can have different pages indexed by search engines all ranking for different keywords. This diversifies the keywords that you want to rank for and increases the chances of being found by potential customers searching for terms online.
Since content marketing relies on different avenues to communicate content to customers. YouTube videos, podcasts and blog posts all reach different demographics and audiences thus increasing the size of the overall audience reached by the company’s message. Social media platforms are therefore a huge part of content marketing.
Since content marketing involves sharing content with customers on a free platform. This provides companies with free advertising opportunities that have a high return on the time invested.
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